The spelling is intentional.
The spelling connects the name to consequence, clarity, and the work required to move forward. The name sets a standard for the work; it is not a promise of a particular result.
Replace Uncertainty With a Next Step
In an injury matter, the name represents accountability for the harm caused. In planning, it represents documenting decisions clearly enough to be honored. In both, the goal is forward motion through facts, decisions, and follow-through.